According to Constant Contact, 55% of people prefer to hear from businesses over email. And since over 4.2 billion people are active email users (as of 2022), the impact of email marketing is clear.
Email marketing is particularly successful because it sends customized, strategically designed messages to people who have already expressed interest in your products or services. That means your message is going straight to a receptive audience who has need of or interest in what you have to offer!
Before social marketing, people clipped coupons to save money. Now they use digital coupons, which can be delivered through email marketing.
At Impact X Marketing, our process for creating an effective email marketing campaign includes the following steps:
● Finding the Consumer – We’ll get to know your business and its target audience based on factors like location and demographic.
● Creating the Message – Our content creators will work with our designers to create a compelling message to gain awareness of an event, urge a phone call, or drive a sale.
● Keeping Up with Contact – Each month, you can connect with consumers with new content, offers, and events.
● Tracking the Progress – Our handy dashboard will allow you to see how effective your email marketing campaign is – you’ll see your dollars in action!
Among the many targeting methods for email marketing are demographics, special interests, and geotargeting. We’d love to either tell you more about these methods or simply get to work on your email marketing campaign. Whether you’d like to have a hand in crafting the message or you want our writers and designers to do what they do best, we’re here to help.
Call Impact X Marketing today to schedule a consultation for your email marketing and other digital marketing needs.
We work hard to respond to all requests the same day we receive them.
“Making promises and keeping them is a great way to build a brand.” – Seth Godin
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