These days, people find businesses through Google searches. In fact, Google shared that people make as many as 97 billion searches per month for local businesses. Search engine optimization is a service which helps you take advantage of organic (non-paid) rankings so that your business appears higher in search engines like Google, while SEM uses organic and paid searches.
One important thing to remember is that Google’s algorithm is constantly changing. Google made four updates to its algorithm in 2023 alone! As a business, you should find a marketing company that not only knows how to work with Google as it is today but stays updated on its constant updates. Being found organically takes a lot of time, energy, and resources. At Impact X Marketing, we keep a close eye on Google, Yahoo, and Bing to make sure your business ranks highly no matter how many times their algorithms are updated. We’ll work across platforms to ensure your website and company are visible when potential customers are looking online.
SEO services we offer include:
● Adjusting the Code & Meta Information ● Claiming Any Map Profiles ● Optimizing Website Content for Specific Keywords & Locations
● Establishing Local Listing Citations ● And More
SEM services we offer include:
● Targeted Digital Display - Our platform allows us to reach online users by demographic, behavior, geography, and purchase propensity, and we can buy inventory across the entire Internet at rates that are lower than most other agencies.
● Retargeting - And if a consumer has visited your website before, they’re the most likely to re-engage with your brand. That’s where we come in – using retargeting, we’ll craft a program to reach users who have come to your site with a call-to-action to return.
● Google Shopping Campaigns - Capitalize on your e-commerce investment with Google Shopping. We leverage Google’s cutting-edge tech to place your products front and center when consumers are searching for the items you sell.
If you’d prefer to control your message in media’s most reliable and trusted environment, we’re here to help. We’ll work with you to build sponsored content that generates brand awareness, enhances consumer perception, and improves SEO.
Keep your business competitive with SEO, SEM, and other marketing services provided by the team at Impact X Marketing. We’re here to help you take advantage of today’s marketing tools so that you can succeed in your targeted area.
If you want to grow your business organically, call our SEO and SEM team and let us create a customized marketing strategy based on your goals and budget. We can help you claim your territory when users are searching for you, your competitors, or your services.
We work hard to respond to all requests the same day we receive them.
“Making promises and keeping them is a great way to build a brand.” – Seth Godin
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