Why is Digital Marketing so Mysterious?

Why is Digital Marketing so Mysterious?

Digital marketing is one of this century’s most critical items in any successful business’s strategic plan. Like any marketing strategy, digital marketing starts with… marketing. The challenge is sifting through all the different platforms, the buzz words and industry-specific lexicon, the certifications and educational programs – there are so many avenues that fall under digital marketing that it’s pretty easy to get lost before you get started. 

Many savvy digital marketers like it this way. If you can’t figure out your digital marketing strategy, then you’ll likely need to hire someone. Unfortunately, in many cases, you’ll pay them significant markup for their services. 

It doesn’t have to be that way. 

We launched ImpactX Marketing specifically to address the significant need for the best possible products, strategies, and services at the most reasonable pricing possible. At ImpactX Marketing, we’re here to simplify digital marketing by being brutally honest about pricing, service, and management fees. As a client, you should feel confident that you don’t have to pay top dollar to get top-notch results from top-tier products. As our client, you’ll know what you’re paying, why you’re paying it, and where your budget is going. 

They say you get what you pay for, but that’s not always the case. Over my many years in the field of advertising and marketing, I’ve watched a lot of businesses spend huge budgets on services that could have been provided with equal or better quality but at eye-popping savings. Websites shouldn’t cost thousands of dollars to build. Social media pages shouldn’t cost thousands of dollars to maintain. Gigantic maintenance fees are tacked on to campaigns that take minutes to set up. These are all real-world scenarios, and they’re the reason ImpactX Marketing came to be.

Since launching ImpactX Marketing, we’ve developed partner relationships with some of the industry’s most influential firms. Our closest partner manages a large portion of our product offerings and has seats at the tables of the biggest digital platforms. As a Google Premier Partner, we’re required to maintain the highest standards of performance on all of our campaigns. We’re required to be certified in every area we provide services. We’re using industry-leading platforms to assist in the management of our campaigns. We’re leveraging artificial intelligence and machine learning to maximize our search campaigns in real time. We’re leveraging programmatic buying to earn the lowest display pricing out there. And, we’re leveraging data from across hundreds of partner campaigns to create predictive campaign modeling to ensure we’re providing clients with data and recommendations based on new trends and real-time results.

If you’d like to launch a new digital marketing campaign, or if you’d like us to review your current campaign, let’s connect. Our commitment is simple and pure – we’ll tell you what you need to hear, not what you want to hear – we’ll treat your budget like it’s our money, and we’ll protect your marketing investment from over-spending by connecting every dollar invested with a quantifiable return on your investment. Lastly – if we can’t help you, we’ll tell you that, too. And if we can’t, we’ll help connect you with a trusted partner who can. 

We’ll earn your trust.